How Designers & Copywriters Can Collaborate (and Why They Should)
The online world is dynamic and constantly evolving. One method holds the high ground today only to lose it tomorrow. But in spite of this volatile nature, one thing remains the sine qua non of online success: Content.
However, the question remains whether there’s a type of web content which is one-size-fits-all.
The short answer is no.
Big brands beat online competition by churning out high-quality content—well-knitted text and visuals in the form of blog posts—as a tool for lead generation. Doing this, they know that using a one-way approach to content creation in today’s age of big data and visual culture will take them nowhere.