How Geotagging Helps Marketers Locate Active Customers

It’s now possible for marketers to locate the right customers at the right place: how will you capitalize on this? PHOTO: N. on unsplash

Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo.

Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic referenced a 2014 Kleiner Perkins report on internet trends — the well-known annual Mary Meeker report — that estimated that people upload 1.8 billion photos a day — 657 billion photos per year. Since 2014 when the research was…

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