How Machine Learning Can Raise the Bar in Customer Service

Machine learning is prime to assist in customer service scenarios to double check orders and flag any potential issues PHOTO: Chris Makarsky

Machines are exceptionally good students. We can see that in the rapid and widespread adoption of machine learning — also known as auto-learning — to automate and improve the collection and processing of large amounts of data. A version of artificial intelligence, machine learning refers to the ability of computers to adapt and learn new things without having to be specifically programmed with new software.

This capacity to continuously build a knowledge base and to analyze data and identify patterns is…

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