How Much Does Social Media Influencer Marketing Really Cost
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer?
If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post.
And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.”
While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. There are even tools to help you calculate how much…