For someone who’s looking for an effective website that sells, converts and offers a high ROI, the most important question you are often faced with is: How much does a web design cost? To those who know very little about website development, this might seem to be a very simple question to answer. However, in reality you will need to consider several factors that will ultimately affect the cost you will be paying for a web design service.
How much is it going to cost?
It’s logical to ask… After all, those of us who have a limited budget would want to make the best investment possible with our money. We tend to be particularly cautious especially in terms of paying for something which we can’t literally hold in our own hands. So how much can it really be worth? A web design’s cost varies. For example, you can ask for a quote from 10 different web designers and receive 10 completely different prices, usually ranging from a few hundred dollars to a few thousands.
What are the factors that affect a website design’s total cost?
Don’t assume that your needs should be low cost as compared to a web designer’s standard pricing. This is because some website features which look easy are surprisingly complicated. Also, there are other features which look very complicated but are in fact very easy to implement. Your website might only have one page, but it doesn’t mean that it will be cheaper compared to a site with 5 or more pages. Keep in mind that web designers won’t always charge you by the amount of time it takes to complete something.
2. Your Demands
How demanding you are as a client is supposedly one thing which I shouldn’t talk about. However, to be honest let me allow you to hear something. If you constantly make demands from a web designer, email or call him more than 10 times a day, request a hundred tiny revisions, and/or request something which is beyond the scope of your project, then it will definitely cost you more. As time goes by, web designers are able to sort out “complicated” clients pretty easily. However, just in case one manages to sneak through, they will absolutely make sure to get themselves compensated for any extra work. Please keep in mind that designers have their own lives to attend to as well.
3. Your Designer’s Skill Level
It’s true that you can get a website for around $500. However, don’t expect to get the same quality as what you can get from a website costing $5,000. It’s like comparing a bicycle to a car – both will take you to your destination, but one is undoubtedly better than the other. Designers who tend to charge more will usually offer you expertise which is not obtainable from a bargain rate. If you immediately settle with the cheapest option, you will most likely settle with a poor quality designer.
4. Content Creation
Content creation is without a doubt one of the most time-consuming aspects of a website design. Not to mention, it’s also one of the most important. This is the part where you create lasting connections with your visitors in order to drive action and establish your brand. Website content doesn’t only involve the text, but also the images and videos used. Website copywriting isn’t something which can be achieved immediately. It will require proper planning in order to effectively convey your message to your audience while keeping it information, influential, and inspiration while keeping it short and easy to read and understand. On average, it will take 2-4 hours per page (revisions included) for more important pages. Think about how time could quickly add up on larger sites which contain tons of important pages.
5. Integration of SEO
Creating a website doesn’t mean that it will automatically land on the first page of Google. Of course, it will take a lot of researching regarding the keywords people will most likely search for on Google as well as optimizing your website for those targeted keywords. Some of the factors which affect the cost of SEO include the keywords’ competitiveness and the total number of pages in the website.
What can you expect from your budget?
$2,500 or less – With the amount of tasks that a web designer performs, this budget will surely leave very little money in order to successfully complete any task properly. In most cases, you can get a website with a pre-built template instead of a custom design. Also, your website might have very limited features, forcing you to add much of the content by yourself.
$2,500 to $5,000 – This budget will allow your designer to devote more time to your site. You can expect to get a custom design for your site, along with a decent amount of features. The problem is, the design time will be limited so you should expect some limitations. In some cases, you will need to add the content yourself.
$5,000 to $10,000 – If you are operating a small to medium sized business, then this is the ideal budget range for you. This range offers enough budget to cater to all of the major web design tasks. Expect a very good and custom design, a decent amount of features, and a content-packed design added by the developer for you.
$10,000 to $20,000 – This budget range might be ideal for websites which need a lot more technical features or have a huge amount of content. Some examples would include a website requiring advanced security, social communities, back-end database, custom programming, and other high tech features.
$20,000 & above – This level is usually used by a high profile firm or marketing agency which charges their clients for premium services. You can expect to get a lot of features and the best site possible. Now that you have an insight regarding how much a web design will cost you, the next step is to get in touch with a web design company so that you can discuss your needs and allocate a budget for the project. From here, they can easily determine how much your website will cost you.