How Retailers Can Tackle 3 Big Data Challenges
Retailers now have unprecedented access to consumer data, but face challenges putting this big data into action. By identifying and understanding some of the challenges in this area, retailers can better decide where to focus their efforts.
Below are some common use cases for big data in retail and the associated challenges. We’ve skipped the issues caused by the very nature of big data, such as fighting breakneck data growth or processing unstructured data. We also skipped challenges that can be easily solved by choosing the right technology, such as challenges related to generating insights in a timely manner.