How Risky Is It REALLY to Change Your Article Dates for SEO?
Fresh content is a powerful currency when it comes to search.
Not only does fresh content keep your brand relevant and help you engage with your audience’s current interests and pain points, but ever since Google’s Freshness update, the more recent and relevant your content is, the better it’s likely to rank in SERPs.
But what about the appearance of freshness? What happens when a website tweaks old content or changes the date on an article from 2014 to today? What are the SEO benefits – and the consequences?
Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant…