Search engine optimization evolves and changes all the time.
Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates.
In light of this, SEO is perceived by many as a never-ending battle between search engines and SEO professionals who continue to puzzle out updates to gain more traffic and increase SERP visibility for a short while.
But is that really the case? How exactly does SEO work?
In this article, I will provide my perspective on the SEO landscape today, list several fundamental principles that search engines adhere to, and share…