How Spoiling the Ending Improves UX

It has often been asserted by fans of pop-wisdom that there are only two distinct plots in the whole of western culture: a person goes on a journey, and a stranger comes to town.

A brief flick through your bookcase will disprove the rule—unless you permit metaphorical journeys, in which everything fits—but the frequency with which the idea is repeated, and the sense it seems to make, speaks volumes about the centrality of the unknown in western ideas of narrative.

In both plots, a person is introduced to something new and unexpected, the only variation is the point of view from which the narrative speaks; in both cases, the story arc is the unknown

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