How the Power of Simple Helps to Navigate the Buyer Journey
We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world. How can we navigate the business buyer journey from awareness to consideration to decision?
Occam’s Razor tells us that, all things being equal, the simplest answer is usually the correct one. Here are…