How to build a global footprint

How to build a global footprint

International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.

It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.

Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.

If businesses can incorporate local insights and tailor their approach to the technical, linguistic and cultural nuances each new territory inevitably brings, SEO can be a scalable…

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