Tim Soulo at Ahrefs deletes most outreach emails he gets and he doesn’t feel sorry.
Months ago, if you emailed me with an opportunity to collaborate, I’d give it a hard pass and assume my spam folder missed you.
Among the emails are those relatable spam encounters we can all appreciate, like guest blog posts, send money to a country I can’t pronounce, and discounts on sex toys (hey, I didn’t email it).
I’ve tried a few before, and saw little advantage and a lot of time wasted.
But sometime since that time, I did a complete 180.
Now, I collaborate almost exclusively with people who email me directly.
So what happened?
Part of this is due to the sheer…