Links are among the most powerful ranking factors according to SEO industry studies.
Because of this, many SEO professionals get fixated on implementing various techniques to be able to earn a lot of backlinks. They spend plenty of time and resources on link building in the hopes of ranking well in the SERPs.
But are all these efforts worth it?
While link building is important, it is not the be-all, end-all of SEO. You might be missing out on other valuable opportunities if you’re only focusing on creating content for the sole purpose of earning links.
If your content marketing efforts are struggling to produce results, perhaps it’s time to take a step…