How to Choose a Domain Name That Will Stand the Test of Time

How to Choose a Domain Name That Will Stand the Test of Time

Choosing the right domain name could be one of the most important decisions you make for your business.

It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name.

1. Does It Match Your Brand Name?

There’re a few reasons why this is important:

  • It’s bad branding to have a company name which doesn’t match the domain name.
  • Using the same name will help people find your website more easily when they hear about you and type your name into a search engine or the browser address bar.
  • Consistency is key and will help you grow a memorable and strong brand.

2. Is It ‘Well Branded’?

A good brand…

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