HOW TO: Create a Mainstream Viral Campaign – SCHWEPPESONALITY

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HOW TO: Create a Mainstream Viral Campaign – SCHWEPPESONALITY

At the end of November, centered around an online brand activation campaign, Schweppes launched the Schweppesonality campaign. A ground breaking activation campaign that features an interactive viral film and is empowered by all social media. The viral experience consists of a personalized film, made possible through a facebook connection. The viral takes the participator into the […]

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