How to Create Expert Content: Demand-Based Content

How to Create Expert Content: Demand-Based Content

Your company is full of experts. Smart, knowledgeable people who push your business forward.

But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”.

And they’re totally right.

Read on to learn how to build a coherent expert content strategy that involves existing employees and doesn’t frustrate them.

As with every good object, a strategy needs three footholds to be stable. For expert content we create in our company, these three pillars are:

  • Demand-based content
  • Separation of responsibilities within a creation process
  • Inherent…

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