How to Create & Use Data-Driven Content for Link Building

How to Create & Use Data-Driven Content for Link Building

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.


If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique.

Data journalism is the easiest way to create content that stands out from the crowd.

Basing your content on statistics and facts about engaging topics ensures that you’re creating content that is interesting, newsworthy, and sharable. And it should also help drive more traffic to your site.

One of the coolest things about creating your own proprietary data is that it’s kind of reminiscent of playing…

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