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Lead generation is an important task for any marketing department.
And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms.
But that’s not the only way to generate new leads for your business.
Nowadays, social media content can play an integral role in lead generation for businesses of all sizes.
But how does someone go from viewing a piece of content on Facebook to making a purchase?
Look no further than the NFL’s Miami Dolphins…