A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come.
Between ad fraud, clickbait journalism, and the proliferation of fake news, internet users are responding en masse to these deceitful advertising practices with ad-blockers.
Maybe you think that ad fraud hasn’t affected you directly or, if it has, it’s only been a tiny fraction of your ad spend. But the issue affects us all. Per Google:
“The digital advertising ecosystem is built on trust, working at its best when all participants are good, and when no one tries to deceive anyone else. That’s why ad fraud is potentially damaging…