How to Find the Date Google Associates to Any URL (and Why You Need to Know)
I’ve been involved in SEO for 12 years now and in that time search engine results have dramatically evolved.
What were once 10 blue links on a search engine results page (SERP) now contain product carousels, map listings, answer boxes, and more.
While it’s important to learn how to get your site included in newer sections like featured snippets, there’s one aspect of search results I’ve focused on more than any other: Freshness.
More specifically, Google’s interest in ranking pages that they deem to be recently published or updated, rather than pages that might typically rank thanks to other factors (site speed, backlinks to the page ranking,…