Google’s search features and SERPs are always evolving – and quickly.
One such accelerated evolution is Google’s featured snippets.
Since 2014, there has been clear impetus from Google to deliver featured snippet results for more queries.
This enhanced visibility also comes with another benefit: higher organic click-through rates.
Content that appears in the featured snippets for SERPs can get 2x higher click-through rates than content not in the so-called “Position 0”, according to a HubSpot report:
What You Need to Know About Featured Snippets
Before we get into how you can start ranking for featured snippets, let’s quickly cover some…