How to Get What You Want From Analyst Relations

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It matters less what you say than what others say about your company or product.

While marketers have been preaching this for decades, the definition of who the “others” are has varied over time. Others used to mean tier one print media outlets, news channels and industry analysts. Today, the focus is on customers, thought leaders and subject matter experts promoted through case studies, blogger posts, video testimonials, webinars, social media and customer reviews on platforms like Trustpilot.

Industry analysts are noticeably absent from today’s list.

The Technology World’s Love Hate Relationship With Analysts

The technology…

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