Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high.
In this competitive environment, companies have capitalized on trends and messaging to drive lead interest in their offerings, mostly through a memorable brand experience.
This is a positive approach for lead nurturing. However, executing this strategy is more complex than it seems.
In this article, I present what I and fellow demand strategists have leveraged to improve lead…