How to Increase Conversions on any Website in 45 Minutes

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How to Increase Conversions on any Website in 45 Minutes

In less time than you spend watching The Bachelor each week, you can have a dramatic (and measurable) effect on your website. If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer. Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it)
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