How to Know Your Audience to Master Your Marketing Campaigns
Keywords. Conversion. User experience. Search engine optimization.
What do all of these words and phrases have in common?
They all relate to how you will attract, engage, and convert your target audience.
The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables.
The more you know about your audience, the more powerful your digital marketing efforts will become.
At some point, whether it was in a Marketing 101 course you took or from self-learning, you’ve probably heard that getting to know your audience is incredibly important.