How to Make One-Time Buyers Repeat Buyers

If a customer’s first purchase is her only purchase, you’re missing opportunities. However, if you focus on patterns and analytics, you can increase your number of repeat buyers. PHOTO: Giulia Bertelli on Unsplash

After analyzing data for many businesses, one statistic has always struck me: the number of customers who’ve only purchased once. 

Whether it’s for a retail product, travel, charity or financial services, it’s remarkable how many customers never got around to ordering a second time. What if even 10 percent of those customers bought again? 

Just imagine the impact that could have on the bottom line. While marketers aren’t in…

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