How to Make One-Time Buyers Repeat Buyers
After analyzing data for many businesses, one statistic has always struck me: the number of customers who’ve only purchased once.
Whether it’s for a retail product, travel, charity or financial services, it’s remarkable how many customers never got around to ordering a second time. What if even 10 percent of those customers bought again?
Just imagine the impact that could have on the bottom line. While marketers aren’t in…