How to Maximize Your Reach Using Google’s Knowledge Graph

How to Maximize Your Reach Using Google’s Knowledge Graph

Few changes in search have had as big an impact as Google’s introduction of the Knowledge Graph in 2012.

The Knowledge Graph is just one of the ways Google attempts to understand searcher intent and the relationship between real-world entities.

The Knowledge Graph changed search forever – for consumers, brands, and businesses.

Knowledge Graph panels are prime real estate in Google SERPs, giving users instant access to hyper-relevant information without needing to click a link and gives marketers a golden opportunity to boost their visibility.

In this post, we’ll take a closer look at what the Knowledge Graph is, how it’s different from other rich…

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