How to Move to a Subscription-Based Pricing Model

How to Move to a Subscription-Based Pricing Model

When is time to to move to a subscription based model? PHOTO: Shutterstock

“The Subscription Economy,” is a term coined by Tien Tzou, the founder of subscription management software vendor Zuora, as a way to describe an emerging economic model in which people lease, rent or otherwise consume products as a service, rather than buying things in a one-off manner and using them until they break, go out of style or become irrelevant.

There are a swarm of buzzwords that surround that phenomenon, but the one that is top of mind for C-level executives these days is “digital transformation.” In essence, it’s a way to describe the digitization of…

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