How to Optimize a PPC Campaign for Real Estate

How to Optimize a PPC Campaign for Real Estate

Maybe you’ve noticed, but it’s hard to land a spot on Google’s first page and above the fold with SEO alone.

While Google will occasionally play with their layout and the number of organic results, if your business isn’t one of them it will seriously affect the number and quality of leads you get.

We’re not just picking on Google. This is true for other search engines.

It leaves many in the real estate industry scratching their heads and tirelessly tweaking their SEO strategy in hopes of finding the right mix.

Chances are you’re going to conclude that it’s time to invest in PPC.

Having worked at marketing agencies that specialize in real estate…

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