How to Ride Search Waves and Find Niche Keywords for Your Brand
Digital marketers are often asked to wear multiple hats. Some of us come from business backgrounds, IT, engineering, data, you name it. But at the end of the day, the goal is largely the same: help our companies grow as consistently and economically as possible.
Those of us working for growth-oriented businesses that rely heavily on organic search can fall victim to a critical (yet understandable) mistake: we think of search optimization as a fast-growth channel. In my experience, however, that fast-growth mentality rarely leads to viable long-term results when it comes to hitting your company’s objectives.