Alexa, why do I need a chatbot?
By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.
Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.
Why Are Chatbots a Big Deal?
By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.
Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.
- Mercedes Benz uses a chatbot to help schedule tests drives.