How to Teach Marketers to Design: 3 Tips and 4 Essential Tools
Professionals often interpret things differently: a common problem when a marketer sets a brief for a designer without clear instructions, is the designer has to redo the project countless times until they are both satisfied with the final result.
Sometimes the task can be trivial, so much so that it’s quicker and easier for marketers to do it themselves. But what if they have no knowledge of design? What if they know nothing about type, color, and composition?