How to Use Amazon Hidden Keywords to Boost Discoverability

How to Use Amazon Hidden Keywords to Boost Discoverability

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords.

I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use.

But one thing that I’ve consistently heard and seen is that this option should not be ignored – don’t leave those fields blank!

Before we go into generation or even implementation, let’s make sure we’re all on the same page as to what these are and why they matter.

What Are Amazon’s Hidden Keywords?

Hidden keywords are the 250…

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