Speaking with business owners, I often hear the same thing:
“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B leads through content.”
None of that is true.
While it has certainly become more challenging to succeed with SEO in recent years, smart marketers know that there are ways to make a mark with content.
Moreover, because the benefits of SEO accrue over time, it’s one of the few strategies that become more effective over time.
With tactics like paid search you need to keep spending money to continue driving leads and sales. Whereas, with SEO, the…