When was the last time you used a directory?
According to Google, 4 out of 5 consumers in the U.S. to use search engines to find a local business. If you’re like 80 percent of consumers, then you’ve frequented local directories.
While easy to overlook in favor of the latest content marketing trends, choosing the right directories is one of the most important things you can do for your client or business, and not just from an SEO perspective.
And, while John Mueller, webmaster trends analyst at Google, still says that directories are no good, they do help your local SEO.
Directories Help Make Up a Valuable Link Profile
Directories are not dead.