How Triggered Emails Can Help Hack Growth

Companies looking to improve user engagement can learn a thing or two from trigger-based email marketing PHOTO:
Wesley Fryer

Email marketing has honed trigger-based marketing to a high art.

Trigger-based marketing usually refers to messages that are personalized based on a user’s engagement with a product, website, mobile app, email message or other marketing touchpoints. It also can refer to triggers from the marketer’s side, like price or feature updates.

For growth marketers trying to drive SaaS user interaction, leveraging specific user behaviors as engagement triggers is critical. Which makes trigger-based marketing the ideal channel to find…

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