Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how to effectively geotarget sites.
One of the best methods is to use the hreflang element.
While extremely effective when implemented correctly, the confusion around hreflang has resulted in many sites either paralyzed on how to implement or implementing them with serious errors.
As previously reported from SEMrush’s research, 75 percent of hreflang implementations had serious errors with their implementation.
More than half had some sort of problem with the code implantation most due to lack of…