Invest in a killer PPC campaign by using these smart budget strategies

Invest in a killer PPC campaign by using these smart budget strategies

Budgeting is one of the most important components of pay-per-click (PPC) account management.

They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential.

This article discusses how to think through the budgeting process to ensure priorities are met and goals are reached.

Budgeting: The fuel that makes strategy go

One of the best analogies between budgeting and strategy is an automobile.

Think of strategy as the vehicle and budgeting as the fuel that runs the…

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