iot

Separating the Reality From the Hype

Four experts weigh in on what commerce trends they see delivering and which ones they find overblown PHOTO: olu eletu on unsplash As the end of the year approaches, prediction articles on future trends in commerce will undoubtedly crop up. But which of them are mere hyperbole or too early to adopt commercially? Which ones demand your attention now — offering tangible ROI? Let’s hear from four...

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9 IoT Problems to Add to Your Security Worries

Security isn't the only issue the IoT poses. Here are nine other issues to keep you up at night PHOTO: pixel2013 on pixabay Along with the wealth of opportunities the Internet of Things (IoT) promises, it also introduces a wealth of headaches.  While security issues usually top the list of concerns for enterprises entering the world of IoT, it is by no means the only problem IoT...

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How to Deal With IoT Security Threats

The IoT's reach is expanding at a more rapid pace than security measures. Here are some tips to keep up PHOTO: AzureEyes on unsplash Depending on who you listen to, the Internet of Things (IoT) will reach either 26 billion or over 200 billion devices by 2020. Estimates of market size cover a similar spectrum, with experts predicting IoT will become a $1.9 trillion (Gartner), $7.1 trillion...

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How Geotagging Helps Marketers Locate Active Customers

It's now possible for marketers to locate the right customers at the right place: how will you capitalize on this? PHOTO: N. on unsplash Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example....

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