Link Week Column

4 reports you can pull from Ahrefs that you didn’t know existed

Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid article. Ahrefs is a robust SEO toolset that is popular among search professionals — yet many are not using it to its fullest potential. There are so many nooks and crannies in Ahrefs that it can take a while to learn everything it has to offer. The following lesser-known Ahrefs reports...

Read More

Best practices for qualifying your link opportunities

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible. But link building is more than a game of seeing who can acquire the most. It’s about...

Read More

How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others...

Read More

To speed or not to speed

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to outreach so that anyone who did respond had already been vetted. I always thought it was a good idea to let...

Read More

Why real human users are the key to the best links for you

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be good or bad for our clients. My background is in general and technical SEO, but...

Read More

How to increase B2B traffic by 192% in five months

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually devalued by the search engines. However, we’ve found a strategy that’s delivered results relatively quickly and proven particularly effective in the B2B space. Some of our best projects have seen near double traffic growth: Not surprisingly, this traffic growth corresponds with our efforts to secure links. Here is a look...

Read More