Links to competing shopping engines in UK Google Shopping results

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems.

Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to competing comparison shopping engines in its results.

The search giant has denied wrongdoing, but last fall, the company announced a response to the EC’s complaints, with Google Shopping operating as a distinct business and competing head-on with comparison shopping…

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