Machine Learning Will Transform the Advertising Industry

Machine learning promises to help you better understand consumers, improve the customer experience and extend the reach of your ads. PHOTO: Igor Ovsyannykov on Unsplash

Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.  

Machine learning is gaining momentum over traditional analytics models, which are no longer effective and will continue to lag as disruptive forces the industry to evolve.

Most sellers of media still use traditional methods of managing data to place ads. They are looking to evolve, but the volume of data captured today is so…

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