Machine Learning’s Secret Sauce? Getting Your Data Right
When it comes to new marketing technology obsessions, it’s easy to see why the likes of artificial intelligence (AI), cognitive computing and machine learning generate such hype. These evocative-sounding technologies conjure images of a brave new world where marketers can sit back, relax and let the machine do real-time, personalized, one-to-one marketing with effortless ease.
‘Intelligent’ Tech Needs Trustworthy Data
Few of the articles about those technologies ever seem to focus on the need for accurate, clean and trustworthy data to fuel such awesome capabilities. As close as we feel we are to some revolutionary future of…