Most clients are a little uneasy about the process of hiring a web designer. Many are intimidated because they don’t feel like they know enough about the industry to have confidence that they are hiring the right person. Some are unsure of how much they should expect to pay for the services that they need. If you’re able to make a positive first impression with these clients and put them at ease that their project will be in capable hands by hiring you, you will be much more likely to land the project.
In addition to converting more leads into paying clients, making a positive first impression can also help designers by reducing the amount of time and effort that is needed to secure the work. It’s inevitable that you’ll need to dedicate some time to communicating with potential clients before they decide to hire you, but it can also be very frustrating when you spend a significant amount of time and then they choose to hire someone else or to put the project on hold. The less time that you spend before getting a commitment from the client the more time you will have for working on the projects of those clients who have hired you. If you’re able to make a strong first impression and the client doesn’t need a lot of time to decide to hire you, that is an ideal situation.