Marketers Share Strategies for Twitter’s New 280-Character Limit

Marketers Share Strategies for Twitter’s New 280-Character Limit

How is the expanded tweeting character real estate for working out on Twitter? The answer, depends on who you ask. YouGov, a London-based market and data analytics firm, surveyed Twitter users last month and learned they were split over Twitter’s decision to change the character limit in tweets from 140 to 280. Twitter, the San Francisco-based social media giant, made the move official Nov. 7 in a blog post. Of 1,200 Twitter users who had used the social network in the month following Twitter’s character change, 38 percent told YouGov they liked the tweet bump to 280 characters while 32 percent said they longed for a return to the 140 character…

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