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Everything You Need to Know

Google, a company that has made a fortune from online advertising, now has an ad blocker built into its own Chrome browser.The internet giant wants to see fewer “annoying” ads on the web, and it’s taking some extreme measures to make that happen.This article will discuss Google’s plans for blocking ads on Chrome, and explain what you need to know about the recently devised Better Ads Standards.I’ll go over what...

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Facebook Discusses 4 Parts of their News Feed Algorithm

Campbell Brown, Facebook’s head of news partnerships, and Adam Mosseri, Facebook’s head of News Feed were recently interviewed at an event where the conversation turned to the algorithm.  Adam Mosseri discussed elements of how the news feed algorithm works. He offered interesting clues as to how the algorithm chooses what feeds to promote to the top and what to keep out. They also disclosed why some sites won’t be able...

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Google Announces AMP Stories for Creatives

AMP, Google’s Accelerated Mobile Pages project aimed at making mobile pages load fast, just got updated to include custom visuals. It was about time. AMP Stories changes everything! The newly launched AMP Stories format is an addition to the AMP Project and allows content publishers focused on mobile to deliver news engagingly and visually. A Visual-Driven Format for Mobile AMP Stories solves the biggest problem of the AMP Project: the lack of enticing visuals. Some...

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Google Image Search to Make Copyright Disclaimers More Visible

Google will be updating its image search results to make copyright disclaimers more prominent. In addition, Google will be removing direct links to the URLs of copyrighted images.These changes were announced as part of a newly-formed partnership between Google and Getty Images. The deal includes a multi-year global licensing partnership, which will allow Google to use Getty Images’ content within its products and services.Dawn Airey, CEO of Getty Images, explains...

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Google AdWords Express Now Has Push Notifications for Missed Calls

An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.According to Google, one in every five phone calls received from an AdWords Express ad goes unanswered. Now, if a call is missed, the AdWords Express app will send a notification inviting the advertiser to call the customer back.The AdWords Express app is required to receive notifications about missed calls. With the...

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Google Adds Hotel Bookings to Search Results

Google is continuing to enhance the travel search experience, adding the ability to book hotels from search results. This comes just a week after Google upgraded the flight booking experience with delay predictions and cheaper fares.In addition to letting users complete bookings right from Google, hotel searches will also let users filter prices in new ways and find amenity information easier.Google intends to integrate Google Flights into hotel searches and...

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Google Clarifies How Much Structured Data is Enough

In a Google Webmaster Central Hangout, John Mueller offers useful advice on the proper use of Schema.org structured data, notes differences between available options at Schema.org versus what Google uses for display purposes then  finishes with an interesting statement about how Google might use structured data to understand entities better.Possible to Use Too Much Structured Data?There are multiple ways to use Schema.org markup to communicate information about brick and mortar...

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Google Analytics Introduces New ‘Audiences’ Report

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more...

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