Not All Traffic is Created Equally: Measuring The Importance of Traffic Sources & Setting UTMs

Not All Traffic is Created Equally: Measuring The Importance of Traffic Sources & Setting UTMs

There’s no shortage of ways in which you can generate traffic towards a website, and the list seems to be growing on a daily basis. For every new traffic generation method, there are thousands of fresh sources of traffic for businesses to tap into. 

Plenty of people find themselves so caught up in focusing on new ways of generating traffic that they never get a chance to…

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