The crowdfunding platform Kickstarter has rolled out a surprise new logo complete with a redesign of their site. Out goes the old two-tone bubble font logo so familiar to us, in comes a pumped up, super bubbly dark blue logo.
The old logo was simple, friendly & honest
Founded in 2009, New York-based Kickstarter was a pioneer in the field of crowdfunding, the oldest and probably the best known in the sector. The redesign takes the company in the opposite direction to many other established sites, eschewing bright colors and upbeat design in favor of an on-trend minimalistic approach.
Kickstarter Logo Before and After