Pinterest is expanding shopping ads to hundreds more businesses, a significant increase from the couple dozen retailers the ads were previously available to.
It’s important for marketers to take note of this because, according to the company, 90% of Pinterest users make purchases on the platform.
It also serves as a search and discovery platform, with 70% of users saying they use Pinterest to find new products. What that equates to is a substantial built-in audience of people that are ready to look for and buy products.
Shopping ads allow businesses to turn their online product catalog into shop-able pins. Since the ads are automatically generated, it’s…