Put Voice of the Customer Feedback Into Action With the Usability Approach

Put Voice of the Customer Feedback Into Action With the Usability Approach

PHOTO:
Hal Gatewood

As a product manager and usability expert, I work with both marketing and R&D teams to deliver a product that meets users’ needs and expectations and provides value.

Our approach is to build a product with a strong base that offers most of the expected capacities considered important for our particular domain. Then we bake in the capability for customers to build what they need to adapt to their specific context.

The approach probably sounds familiar to many of you. 

It’s at this stage that the questions arise: What is in the base? What do we need to include to let users customize? 

Users have a say. We need to listen.

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